Sound that staysin Okinawa’s memory.

Led by composer Raito, our Naha studio creates memorable music for Okinawa brands including Gushiken Pan and Okinawa Honda.

See our work What we do

Sound for everyday life, one piece at a time.

  • 150+Commercials & sound logos
  • 124Companies, organizations & brands

The sounds
Okinawa knows.

Commercial music is not background.
It is the face of a brand, remembered together with its name.

Frame from the Gushiken Pan “Pangry” TV commercial

01GUSHIKEN PAN / TV COMMERCIAL

Pangry パングリー

Seen once, heard once, never forgotten.

Music for the Gushiken Pan “Minna de Pangry” TV commercial. Bronze award, TV 15-second commercial category, Okinawa Advertising Awards 2022.

CM SONG / BRONZEProduction story (Japanese)

Frame from the San-A “Kariyushi Wear” TV commercial

02SAN-A / TV COMMERCIAL

Kariyushi Wear かりゆしウェア

A tune you can hum, for Okinawa’s summer staple.

Commercial music for San-A’s Kariyushi Wear campaign. First produced in 2014 and later developed into new arrangements.

COMPOSITION / ARRANGEMENTProduction story (Japanese)

Frame from the Okinawa Honda “Marumaru Set” TV commercial

03OKINAWA HONDA / TV COMMERCIAL

Marumaru Set まるまるセット

Hear it once and you want to dance.

Featuring TEMPURA KIDZ; produced in full, 60-, 30- and 15-second versions. The song was also featured in a Ryukyu Shimpo newspaper series.

MUSIC / VOCAL RECORDING / MIXProduction story (Japanese)

Okinawa Advertising Awards,
three times.

More than memorable: sound that raises the value of the idea and the film, and makes the advertising itself stronger.

  1. 01GUSHIKEN PANPangryTV CM 15 SEC.BRONZE
  2. 02OKINAWA PREFECTURAL MUSEUMJomon and OkinawaTV CM 15 SEC.BRONZE
  3. 03RYUKYU SHIMPORyukyu Shimpo TV commercial musicTV CM 15 SEC.BRONZE

Sound chosen in Okinawa
travels the world.

The ability to communicate in one hearing, built on local commercials, and the craft to make work that is loved for years. Both are the strength of Lisa-Rec’s sound.

  • 100M+Total music streams
  • 29yrsComposing
  • 20M+Streams of one track

Artwork © the respective rights holders. Select an image to explore Raito’s project credits.

Composer Raito, founder and CEO of Lisa-Rec Inc.

Founder & composer

Raito 来兎

COMPOSER / Founder & CEO, Lisa-Rec Inc.

Composer Raito (来兎, real name Masaru Kuba) was born in Okinawa City. He started making music on a computer in elementary school, founded a game-development circle with friends at a technical college, and began composing game music professionally in 1997 before moving to Tokyo in 2001.

He wrote the sound of the fighting-game series MELTY BLOOD, then broadened his work to titles released in Japan and abroad, including the UNDER NIGHT IN-BIRTH series and the TV anime SK8 the Infinity, covering theme songs, scores, sound effects and songs for artists.

He returned to Okinawa in 2009 and founded Lisa-Rec Inc. in 2010. Based in Naha, he now brings the pop, catchy writing honed in game music to commercials, sound logos, music for facilities and spaces, and music editing and sound design for VR live events.

ContactCONTACT

contact@lisa-rec.com

SPEC SHEET

01What we doSERVICES

The production work Lisa-Rec Inc. takes on. Beyond composition, we handle recording, finishing and mastering in our own studio.

  1. 01

    Commercial music & sound logos

    Music for TV, radio and web commercials, commercial songs, and sound logos for companies and products. We handle 15-, 30- and 60-second edits and separate instrumental and karaoke versions.

  2. 02

    Music for facilities & spaces

    Permanent background music for commercial and tourist facilities, and music for in-house video and projection. Our credits include multichannel work such as 4.0-channel surround.

  3. 03

    Game & anime music

    Music and sound effects for fighting games, scores and theme songs for TV anime. Since 1997 we have worked on titles distributed worldwide, including the MELTY BLOOD and UNDER NIGHT IN-BIRTH series and the TV anime SK8 the Infinity.

  4. 04

    Vocal & narration recording

    From selecting and booking vocalists and narrators to recording in our own studio and mixing. We also direct recordings performed by talent and cast members themselves.

  5. 05

    Post-production, mastering & sound effects

    Audio post-production for drama, television and corporate video, sound-effect creation and placement, and loudness adjustment. We usually work from your rough cut.

  6. 06

    AI vocals & AI voice

    Layering AI vocals with human singing, or producing narration variations with AI voice, with commercials that have actually aired. We propose the right mix of human and AI for each purpose.

02ClientsBRANDS

Selected; honorifics omitted

Advertisers and operators of the commercials and facilities Lisa-Rec Inc. has scored. Most work comes through advertising agencies and production companies.

  • サンエー
  • イオン琉球
  • 沖縄ファミリーマート
  • A&W
  • 琉球銀行
  • 沖縄銀行
  • コザ信用金庫
  • JAおきなわ
  • au 沖縄セルラー電話
  • 琉球新報
  • FM沖縄
  • 沖縄県
  • DMMかりゆし水族館
  • 沖縄ホンダ
  • 金秀グループ
  • りゅうせき
  • 沖縄電力
  • ぐしけんパン
  • オキハム
  • ユーポス

03WorkWORKS

In no particular order; honorifics omitted. All commercial music, sound logos and music for spaces listed here was composed and produced by Raito (Masaru Kuba).

  • Commercial music & sound logos

    150+

    Sound designed to be remembered in fifteen seconds, worked back from the idea behind the campaign. More than 150 commercials and sound logos from 2010 to 2026. Every piece listed here was composed and produced by our founder, composer Raito (Masaru Kuba). Titles are shown in Japanese as credited.

    • Retail43
    • Food & beverage14
    • Media & broadcasting14
    • Housing, real estate & construction16
    • Education, healthcare & services13
    • Government & public sector15
    • Finance & insurance11
    • Telecom & energy13
    • Automotive3
    • Other19

  • Music for facilities & spaces

    7

    Music for the time people spend in a place: surround music for theatres, outdoor events, and VR and metaverse spaces, designed as an experience.

  • Game & anime music

    17

    The MELTY BLOOD and UNDER NIGHT IN-BIRTH series, the TV anime SK8 the Infinity and more. Raito’s game and anime music reaches players and fans worldwide.
    Full works index on Raito.studio ↗

See the complete works list

04FAQFAQ

Q01Who composes the commercial music and sound logos?

Every one of the 150+ commercials and sound logos produced by Lisa-Rec Inc. from 2010 to 2026 was composed and produced by our founder and CEO, composer Raito (来兎, real name Masaru Kuba), the same Raito known for the game music of MELTY BLOOD and UNDER NIGHT IN-BIRTH.

Q02How do you take on work?

We keep to projects where we are involved from the planning stage. As a rule we do not take part in competitive bids or pitches.

Q03Do you work with clients outside Japan?

International inquiries and work for overseas releases are handled through Raito.studio, the English site of our founder, composer Raito. He has scored fighting games and TV anime distributed worldwide and works in English. Lisa-Rec Inc. (this site) handles work within Japan.

Q04What does a commercial track or sound logo cost?

Sound logos and commercial tracks start from 300,000 yen. The fee depends on vocalists, recording attendance, additional edits and the scope of use. We quote after hearing about the project.

Q05How long does production take?

Two to three weeks for a sound logo and three weeks to a month for a commercial track are standard. Ask us about rush work. We schedule backwards from the air date.

Q06Can we commission you directly, without an agency?

Yes. We accept work through advertising agencies and video production companies, and directly from businesses. Either way, we start by understanding the intent of the campaign.

Q07Do you take work from outside Okinawa?

Yes. We are based in Naha, Okinawa, and work continuously with game, anime and advertising companies in Tokyo. Everything from meetings to delivery can be done online.

Q08Can you arrange singers and narrators?

Yes. We select and book vocalists and narrators to suit the track, record in our own studio and mix. We also direct recordings sung by talent and cast members themselves.

Q09Can you produce with AI vocals or AI voice?

Yes. Commercials that layer AI vocals with human singing have aired, and we also produce narration variations with AI voice. We propose the right balance between the qualities only a human voice has and the advantages of AI.

Q10Can we commission only post-production or sound effects?

Yes. We handle audio post-production for drama, television and corporate video, the creation and placement of sound effects, and loudness adjustment, usually working from your rough cut.

05CompanyCOMPANY

Company
Lisa-Rec Inc. (株式会社リサレコ, Lisa-Rec Co.,Ltd)
Representative
Masaru Kuba, CEO (composer, credited as Raito)
Founded
March 2010
Address
9F, 1-1-1 Kumoji, Naha, Okinawa, Japan
Business
Commercial music and sound logos, music for facilities and spaces, planning and production of game and anime music